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Our Story

Atwin Clothing and Lifestyle Store - Our Story


Consciously Curated Homewares and Fashion Store.

Atwin is a consciously curated womenswear, accessories and homewares store nestled in the historic Norwich lanes. Born out of a desire to rejuvenate the high street, we stock some of the finest makers Norfolk has to offer along with some favourite UK brands who's ethos are aligned with our sustainable and ethical approach. Atwin hopes to bring a more community focused, mindful and personal approach to the shopping experience.

Founded by lifelong friends Sarah Brown and Bonnie Doonan, this is a store born out of connection & respect. Both women run their own sustainable fashion and jewellery design businesses within the city and stock a selection of their wares in store.

Atwin, old Norfolk dialect for ‘between’ encompasses this desire for community and connection that can be shared between friends, brands and the community alike.

Our Sister Brands

Bonnie is a jewellery maker and runs Studio Adorn Jewellery which creates minimal jewellery from recycled sliver and gold, and Sarah is the founder of clothing brand Harwoodwhich focuses on creating considered capsule wardrobe pieces, designed and made to be worn for years. The Harwood studio is based above Atwin and provides customisations in store. Both brands are featured in the store alongside many other small businesses from Norwich and around the UK. Many of the products displayed in the store and online are handmade by brands that also have sustainability at their core.

The Future

Keep an eye out on our social media pages for upcoming events such as our ever so popular Flea Markets and workshops with some wonderful creatives.