Timeless clothing, curated homeware and thoughtful gifts, all quietly crafted by independent brands for a life well-lived.
Everyday, Elevated
Clement House - The Nora Dress In Hazel Stripe Linen Blend Sleeveless
Joy Jen Studio - Sand Dunes Fathers Day Greetings Card
Joy Jen Studio - Mountain Fathers Day Greetings Card
Joy Jen Studio - Sandy Bay Greetings Card
Joy Jen Studio - British Bluebell Woodland Greetings Card
Joy Jen Studio - Violet Wild Textures Greetings Card
Joy Jen Studio - Starling Murmuration Greetings Card
Iain McCarten - Dinner Plate
Iain McCarten - Soap Dish
Love & Squalor - Darcy Dress In Blue Gingham
Love & Squalor - Penny Trousers In Blue And Red Gingham
Love & Squalor - Matilda Top In Blue And Red Gingham
Thoughtful Gifts
Build a wardrobe that lasts.
Our Capsule Wardrobe Collection brings together timeless, versatile pieces designed to be worn, loved, and restyled season after season.
Each item is crafted from natural or responsibly sourced materials, chosen for their quality, comfort, and durability. From everyday basics to statement silhouettes, these are the pieces that form the foundation of a mindful wardrobe.
Thoughtfully made by independent designers and small studios, every garment reflects a slower, more considered approach to fashion where less truly is more.
Explore Collections
Explore Collections
Clothing from independent UK brands and Atwin the Label
Bags, scarves, socks, sunglasses and hair accessories
Handmade jewellery from independent makers and our sister brand, Studio Adorn
Skincare, haircare, candles, aromatherapy and fragrance
Soft furnishings, ceramics, art and kitchenware
Curated pieces for thoughtful gifting
THE STORY
The Atwin Store
Atwin is a curated store for womenswear, accessories, and homeware, nestled in the historic Norwich Lanes. Founded with the vision of revitalising the high street, Atwin showcases some of Norfolk’s most talented makers alongside independent UK brands who share our sustainable and ethical values. It’s a place where shopping feels mindful, personal, and rooted in community.
THE STORY
Our Founders
Jeweller Bonnie Doonan and former chef/restaurant owner Iain McCarten built Atwin on the values of connection and respect. Its name, drawn from the old Norfolk dialect for ‘between’, captures its essence - a space suspended between friends, makers, and community, where ethics and aesthetics coexist.
THE STORY
Studio Adorn
Founder Bonnie's jewellery brand, Studio Adorn, creates minimal jewellery from recycled silver and gold. Studio Adorn's workshop is located on the first floor of Atwin so you'll often hear the team hammering away. As well as selling jewellery in the shop Studio Adorn also host regular silver jewellery making workshops so be sure to check out our events page.
Kind Words
"Beautiful products and amazing friendly service."
"Love this store - so many beautiful pieces. I have bought a stunning cotton dress from here that comes out every summer and have also attended a beautiful charity event which was so well done. What a gem of a shop to have in Norwich Lanes."
"Absolutely wonderful shop. Beautiful clothes, homeware and accessories. And brilliant service. A perfect shopping experience."
"Great find! Lovely Norfolk made gifts (got a lot of our Christmas presents!) All beautiful quality."